Avocco brand was founded in montebelluna, a northern mountain town and the originator of the Italian shoe industry. It is also known as the city of rainbow. The brand name comes from Arcobaleno nuvola picco, which means that rainbow clouds wrap around mountains.

Its founder Sr. Roberto maggini was deeply attracted by the beautiful scene of rainbow clouds winding mountains in a rainy morning in 1983, Having always cherished the dream of footwear brand, he skillfully combined the letters Arcobaleno nuvola picco into avocco brand, and graphically turned the initial letter a into an eagle head totem as the brand trademark.

Since then, avocco brand has been born. Because it is deeply loved by consumers, it is now often called "Eagle Head" brand shoes.